Marketing Manager

Houston, TX, USA

Job Type

Full Time

About the Role

  • Plans and executes SEM, paid social media, and display advertising campaigns to attract new sales leads 

  • Measures and reports performance of digital marketing campaigns 

  • Identifies potential conferences to attend both virtual and in person 

  • Create brochures, flyers and other sales collateral as needed 

  • Identifies trends and insights and optimizes spend and performance based on the insights 

  • Brainstorms new and creative strategies through digital marketing to generate interest and sales leads 

  • Plans, executes, and measures experiments and conversion tests, including A/B testing 

  • Collaborates with internal teams and clients to create landing pages to optimize user experience and conversions to sales leads 

  • Collaborates with internal teams including sales, account managers, developers.

Requirements

  • Experience in paid digital marketing

  • Experience managing SEO/SEM, social media, and display advertising campaigns

  • Knowledge of website, SEO, SEM and social media analytics tools including:

  • Google Ads

  • Google Analytics (including Tag Manager and Events)

  • LinkedIn Campaign Manager

  • Familiarity with social ads, especially on LinkedIn

  • Experience in setting up and optimizing PPC campaigns on Google Ads

  • Self-motivated and customer-focused

  • Curiosity and desire to learn and improve

  • Excellent writing and communication skills

Education

Majoring in Communications, Marketing, Digital Media, Digital Marketing, Advertising, or other related fields.

Should have certifications in some or all of the following:

  • Google Ads Display

  • Google Ads Search

  • Google Ads – Measurement

  • Google Analytics

About the Company

Founded in 2017 Melax Technologies, Inc. specializes in machine learning and natural language processing (NLP) in the biomedical domain. Melax Tech empowers businesses, laboratories, and other life sciences organizations to use NLP technology to unlock unstructured textual data. Clients use our AI-powered software to uncover insights, make decisions and research breakthroughs.